
一 | 8月13日上午,雨刚停,唐山迁安五重安镇的桃园里,枝叶被洗得发亮,黄澄澄的油桃挂着水珠,格外鲜灵。 JAKARTA, Indonesia -- Thousands of noisy, flag-waving political supporters created a celebratory atmosphere outside Indonesia’s election commission Thursday as candidates started registering for next year’s elections in the world’s third-largest democracy.More than 2,400 police were deployed around the General Election Commission compound in Jakarta and roads were blocked around the building, where traffic was snarled as the presidential and vice presidential candidates arrived.Anies Baswedan, an opposition candidate and former Jakarta governor, was the first to register for the presidential race, alongside his running mate, Muhaimin Iskandar, chairman of the National Awakening Party or PKB.Ganjar Pranowo, the governing party’s candidate for president and former Central Java governor, registered with his running mate, Muhammad Mahfud, the current top security minister. The election to succeed President Joko Widodo, who is serving his second and final term, is shaping up as a three-way race.Defense Minister Prabowo Subianto, who lost to Widodo in the last two presidential elections, is expected to run but it's not clear when he will register as he hasn't announced his running mate.The deadline for candidates to register for the legislative and presidential elections on Feb. 14, 2024, is next Wednesday.Opinion polls forecast a close race between Subianto and Pranowo, while Baswedan is consistently in third place.Baswedan was education and culture minister before Widodo removed him from the Cabinet in 2016.He was known as a progressive Muslim intellectual but religious identity politics in the 2017 election for Jakarta governor were seen as distancing him from moderate Muslims. His choice of Iskandar is viewed as an attempt to rebuild that support.Iskandar's PKB party has strong ties with Indonesia’s largest Islamic organization, Nahdlatul Ulama, which boasts over 45 million members.“We bring the idea of change to be felt by families in Indonesia. We want basic needs to be affordable. Farmers will have a more prosperous life, fishermen will have a more prosperous life. We want there to be equality of opportunity," Baswedan said at a news conference at the General Election Commission on Thursday. "The basic idea is that change brings equality and justice.”Some of Baswedan's supporters who gathered at the election commission building were from groups that held mass protests in 2016 against Jakarta’s ethnic Chinese Christian governor, Basuki Tjahaja Purnama, who was imprisoned on blasphemy charges after quoting the Quran in a speech. Baswedan galvanized street protests by hundreds of thousands and capitalized on the controversy in his successful run for governor.Baswedan is not expected to use religious identity politics in next year's election, said Arya Fernandes, head of the Department of Politics and Social Change at the Center for Strategic and International Studies Indonesia.“At the national level the people’s rejection of the use of identity or the use of religious-based narratives in elections and politics is actually high. So if there is any thought for any candidate to do that, I think it will backfire,” Fernandes said Thursday.Pranowo was a national legislator for the governing Indonesian Democratic Party of Struggle, or PDIP, for 10 years before being elected in 2013 for the first of his two terms as Central Java governor.Widodo praised Pranowo as a leader who is close to the people and “always goes down to the grassroots and is very ideological.” “We want to develop Indonesia faster and continue the good things that have been done by the current government, to fix what is not good enough and to leave the bad ones,” Pranowo said in a news conference.Pranowo has faced criticism and a backlash from soccer fans after FIFA earlier this year stripped Indonesia of its right to host the Under-20 World Cup.He was among those who had voiced opposition to Israel’s participation in the tournament. Indonesia is the world's most populous Muslim-majority nation and does not have diplomatic relations with Israel. Subianto has focused his ultra-nationalistic campaign on what he sees as Indonesia’s weakness in the world relative to its vast land area rich in natural resources and a population of more than 270 million.A longtime commander in Indonesia’s Kopassus special forces, Subianto was discharged from the military in 1998 after Kopassus soldiers tortured activists who opposed dictator Suharto, his father-in-law. He went into self-exile in Jordan before returning and founding the Gerindra Party in early 2008.In the past he worked closely with hard-line Islamists to undermine his opponents, but lost to Widodo in the 2014 and 2019 elections, which were marred by dirty campaigning and wild internet rumors. Subianto refused to accept both election results but decided to join the Cabinet after Widodo offered him the defense minister position in a bid for unity.___Follow AP's Asia-Pacific coverage at https://apnews.com/hub/asia-pacific。沈秀华踩着湿漉漉的田埂走进桃林,麻利地摘桃子、布场景、架手机——新一天的直播开始了。熟悉沈秀华的人都叫她“三姐”。这个称呼在迁安种地的、做买卖的人群里叫了二十多年。2000年,她开始在菜市场租摊位,一杆秤、一筐菜,“那时候就是最传统的模式,一秤一秤地卖。

二 | ”沈秀华说。做着做着,她慢慢觉出不对劲——光靠四处收货,货源东拼西凑,品质时好时坏,没法稳定把控。2005年,她一咬牙建了加工厂,注册了品牌“乡伊香”,开始自己从种到收一点点抓起来。产业链串起来了,她也成了当地小有名气的“老把式”。
沈秀华正在和桃农一起直播。

三 | 长城网·冀云客户端记者 邢丁 摄真正让她动了“触网”心思的,是让她深有体会的“卡点”——“农民种出来的东西销路单一,城里的消费者需求越来越多元化。”沈秀华说,近几年,随着直播和短视频迅速发展,她看到了希望。2025年,她开始用直播搭桥,一头连地头,一头连餐桌。

四 | 可一个快六十的人学直播,谈何容易。“没有专业人员,没有剪辑,没有文案,什么都得自己学。”她说,“一场直播下来就几个人看,全场只有几十的浏览量。学完就忘,天天拿笔写,本不离手,写完了记,记完了再跟大家分享。”就这么一点点来。如今,沈秀华的直播间最高进房人数达到了两三万,成交量也节节攀升。
沈秀华正在拍摄短视频。沈秀华心里又琢磨上了另一件事——怎么让大伙儿都动起来。她尝试着推行“全员IP”:门店销售拍门店,车间工人拍车间,办公室人员拍管理日常。

五 | 员工们的镜头里没有花哨编排,都是真实场景——空心挂面29道工序的手工制作、五重安镇桃园的现摘现发、板栗从枝头到包装的全过程。“没有滤镜,没有剧本,消费者看得见、信得过,下单就更踏实。”沈秀华说。
桃农正在摘桃。长城网·冀云客户端记者 邢丁 摄助农直播让她找到了新的价值。一场京白梨助农直播,两小时卖出近3万斤——那是传统模式几个月的销量。“从此我特别有信心。”她先后为太平庄尚庄村助销京白梨、为阎家店镇隔滦河村板栗带货,一场直播就能消化过去费时费力的线下销量。

六 | 渐渐的,找上门的人越来越多。“现在不少家庭农场、各村的负责人都来找我,想学电商直播,想让我帮他们卖村里的特色产品。”沈秀华说,“不管谁来找,我都乐意搭把手,只要能多给乡亲们拓宽一条销路。”
沈秀华直播画面。长城网·冀云客户端记者 邢丁 摄在村播这条路上,三姐感受到的不只是个人的变化,更是整个迁安农村电商大环境的悄然改变。近年来,迁安大力实施县域商业体系建设,搭建起“1+17+405”农产品现代流通体系,县乡村商业网络和物流配送实现了全覆盖。市里还专门组织了“百村带货·千人直播·万人触网”电商培训会,手把手教农户学直播、做电商。

七 | 三姐也被请去讲过课,底下坐着不少比她年纪还大的老农人,一笔一划记笔记的模样,让她格外动容。

八 | “政府搭了这么好的台,我们更得把戏唱好。”沈秀华说。桃园里,她又打开手机镜头:“幸福生活开村播,咱村的精彩自己播!我是三姐,我在迁安,我为家乡农产品代言。

九 | ”屏幕那头,订单提示正一个接一个亮起来。总策划:郭新耀 王悦路 文 炜 张丽荣总监制:王丽平 贾海丽统 筹:张光明 冀 伟编 导:徐倩文 字:徐倩摄 像:邢丁后 期:杜宇昕 海 报:杜宇昕省农业农村厅中国乡村振兴杂志社长城新媒体集团联合出品鸣谢迁安市委宣传部迁安市融媒体中心。
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